There may not be Italians in Qatar, but there sure is a huge, Italy-themed mall here. Last night, I finally visited Villaggio, perhaps the most extravagant of all the enormous malls in Doha. By Italy-themed, mind you, I don’t mean that it has Italian stores; it has over two hundred stores for clothing, electronics, sports, food, and more, with all the popular brands (many of them American). No, by Italy-themed I mean that walking through Villaggio is meant to feel like walking through an old Italian village, with naturally curving streets, colorful homes, and clouds in the sky.
And, of course, the Venetian canal…
The first mall I ever went to, and probably the only one I saw for years, was in White Plains, NY. The mall description matched its location – white and plain and pretty regular – but it was exciting to my young eyes. Imagine growing up with a mall that feels like it could have its own mayor!
With Villaggio’s bright lighting and painted blue sky, I felt like I was outside in the middle of the day in perfect weather. But it’s the canal that blew me away. Whose idea was that? How much work did they do to get the water in there? Is it worth it? Hilariously, there are gondolas when you come in, and you can pay for a gondola ride through the mall via canal. I didn’t see anyone doing that, though.
The mall, in addition to regular-sized stores, houses a cinema, IMAX theater, Virgin Megastore, a huge grocery store, and an indoor amusement park with an ice rink (ice rink! in Doha!).
Finally, Villaggio has a ‘fancy’ section for all the higher-end shops (Tiffany’s, Bulgari, etc.). Honestly, the whole thing is just ridiculous. It’s certainly an entertaining way to shop, and it’d be an easy place to spend a full day with kids. And since it’s too hot to walk outside in Doha, it makes sense to have such an elaborate indoors, climate-controlled experience. But I know it would drive me crazy before too long.
In case you were wondering exactly how rich this city is, I hope this gives an idea.